Dallas Stars The Third Texas Team To Partner With Jackpocket

Written By Hill Kerby on December 28, 2022 - Last Updated on January 17, 2023
Fans score with Dallas Stars-Jackpocket partnership

Jackpocket, the nation’s largest third-party mobile app for purchasing lottery tickets, has been forging partnerships with professional sports teams across the country all year. The Dallas Stars are its newest ally.

Jackpocket has deal with 3 Texas teams

Jackpocket is the only official third-party lottery ticket provider in Texas. It is not affiliated with the Texas Lottery.

The union between the Stars and Jackpocket became official on Dec. 1. It is effective immediately and will remain in place through the 2025-26 NHL season. It is also the third professional sports partnership in Texas for Jackpocket, along with the Dallas Mavericks and Texas Rangers.

Per the agreement, Jackpocket will sponsor multiple sweepstakes at various Stars home games. In turn, the Stars will run special events and also give away VIP experiences to Jackpocket winners.

Both parties express mutual enthusiasm

Representatives from Jackpocket and the Dallas Stars made public statements. Dallas Stars President and CEO Brad Alberts said he’s excited to enhance fan experience.

“We are excited to launch this new partnership with Jackpocket and bring the excitement and convenience of its digital lottery courier app to our great fans. Jackpocket is going to be our trusted partner, and we could not be more excited about working together to elevate our game-day experiences for our most loyal fans.”

In inking a deal with the Stars, Jackpocket now works with both tenants inside the American Airlines Center. Jackpocket founder and CEO Peter Sullivan talked about increased visibility inside the venue.

“We’re thrilled to announce our latest major sports franchise partnership with the Dallas Stars, the only NHL team in Texas. As the team’s official digital lottery courier, we’re excited to start this new partnership and look forward to seeing our logo featured on the Stars scoreboard at Dallas’ American Airlines Center.”

What does the deal mean for fans?

While this partnership bodes well for all involved parties, fans could be the biggest winners. All new Jackpocket users can take advantage of a free lottery ticket by entering the promo code “STARS” at signup.

Other Jackpocket-backed Stars sweepstakes include:

  • Behind-the-scenes access
  • Flights to away games
  • Home game tickets
  • Other once-in-a-lifetime experiences

Jackpocket players will also get opportunities to take part in Stars VIP events.

  • Pre-game penalty box visits
  • Autographed memorabilia
  • Participating in the Stars First Look during intermission
  • Special occasions like Casino Night

Jackpocket continues to grow

Now operational in 15 states, including Texas, Jackpocket is becoming a nationwide household name. Over the summer, it was ranked as the No. 1 entertainment app in the world. It beat out TikTok, Netflix and Amazon Prime Video, thanks to a billion-dollar Powerball jackpot.

It has also forged alliances with teams from numerous sports leagues. Some include:

Additionally, Jackpocket works with WynnBET in New York and is also the exclusive sponsor of the ESPN New York sports app.

Photo by Tony Gutierrez/Associated Press
Hill Kerby Avatar
Written by
Hill Kerby

Hill Kerby is a proponent of safe, legal betting, and is grateful to be able to contribute to growing the industry. He has a background in poker, sports, and psychology, all of which he incorporates into his writing for PlayTexas.

View all posts by Hill Kerby