Aristocrat Gaming Becomes Official Partner Of Dallas Cowboys

Written By Hill Kerby on June 26, 2024 - Last Updated on July 11, 2024
AT&T Stadium where the Cowboys have signed a deal with Aristocrat Gaming

It’s a win-win situation for the Dallas Cowboys and Aristocrat Gaming.

“America’s Team” and one of the world’s largest slot machine manufacturers entered into a multiyear partnership that makes Aristocrat Gaming an Official Partner of the Cowboys.

The Cowboys are the fourth team in the National Football League to land a deal with Aristocrat Gaming. Aristocrat has agreements with the Las Vegas Raiders, New England Patriots, and New Orleans Saints.

Aristocrat Gaming did not disclose the length or financial terms of the partnership.

Deal expands Aristocrat’s NFL footprint

The Lone Star State prohibits most forms of gambling, including Texas casinos and sports betting. Even though retail and online casinos are banned Texas, the state’s professional sports teams can legally forge partnerships with gambling entities.

Under the agreement, Aristocrat Gaming gains the right to display promotional material at Cowboys home games and other events at AT&T Stadium. This includes:

– In-game signage.

– Advertisements on the stadium’s jumbotron.

– Signage and promotional material throughout the stadium.

With its Cowboys partnership, Aristocrat further entrenches itself into America’s most popular sport. The company first inked a multiyear deal with the NFL in 2022, which led to the release of NFL-themed slot machines the following year.

Now, it has partnerships with one-eighth of the league, including some of its highest-profile teams. And the Cowboys are the highest-profile team of them all.

“We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming,” said Hector Fernandez, CEO of Aristocrat Gaming, in a press release. “With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”

About NFL team-themed slot machines

Aristocrat Gaming’s NFL partnerships have resulted in the release of five NFL-branded slot titles at casinos nationwide. Since launching, the games have proven to be among the most popular on casino floors and are an opportunity for the league and its teams to increase their visibility.

“We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades,” said Chad Estis, Cowboys executive vice president of business operations. “We’re thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”

The five games include:

NFL Super Bowl Jackpots: In the first game of the series to launch, players can select their favorite team and try to win a $1 million progressive jackpot.

NFL Kickoff: Incorporates elements of actual NFL games as players attempt to score touchdowns through winning spins. The game launched at Choctaw and two other Oklahoma casinos in November 2023.

NFL Overtime Cash: Play a four-quarter game with Cash-on-Reels prizes and a $1 million wide-area progressive jackpot. Game elements include losing spins being “intercepted” and turned into winning ones.

Super Bowl Link: Try to win the Super Bowl with your favorite team while enjoying features like a wild card bonus, Super Bowl Hold & Spin, and Ultimate Hold & Spin jackpots.

NFL Winning Drive: Launched in February 2024, this game incorporates elements of the popular Hunt for Neptune’s Gold title. Players hunt for diamonds while taking a winning drive into the red zone, earning mystery respins along the way.

Multiple Cowboys-themed slot machines available at Oklahoma casinos

The partnership gives Cowboys fans another way to connect with the team all year.

However, despite the gambling affiliation, Aristocrat’s slot machines will remain unavailable at AT&T Stadium and all throughout Texas, as required by state law. This means fans will have to travel out of the state to play Aristocrat’s Cowboys-themed games.

Luckily, North Texas fans only need to travel a short distance up to Oklahoma to play. Several Oklahoma casinos offer Aristocrat’s NFL slot titles, including Winstar World Casino and Resort.

Winstar is the largest casino in the world and the official casino of the Dallas Cowboys. It has 400,000-square-feet of gaming space with over 10,000 slot machines.

You can find all five NFL-themed slot machines there and try to create your own piece of Cowboys history.

Photo by Ron Jenkins / AP Images
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Hill Kerby

Hill Kerby is a proponent of safe, legal betting, and is grateful to be able to contribute to growing the industry. He has a background in poker, sports, and psychology, all of which he incorporates into his writing for PlayTexas.

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